Most pizza trucks go broke. Not because the pizza is bad — because nobody ever taught them the money.

I'm Alessio Lacco. I came from Naples with a 300-year-old craft in my hands and almost no idea how business worked in America. I built Atlanta Pizza Truck from nothing, got booked solid at weddings and corporate events — and still lay awake worrying about money, because busy is not the same as rich. I made every expensive mistake there is, and paid for each one in cash and stress.

This book is those twelve years, compressed — the honest playbook I wish someone had handed me at the start. No fantasy, no "just follow your passion." Just the real costs, the real prices, the real suppliers, and the real mistakes, laid out so you can start ready and make money from the beginning.

What's inside — 14 chapters + 2 bonuses:

What it really costs to start

Truck, trailer, or tabletop — choosing your setup

Permits, licenses & insurance without the headaches

Building a menu that actually makes money

Pricing so you're profitable, not just busy

How to get booked solid

Running a flawless event, start to finish

Sourcing, suppliers & lowering your food cost

Surviving the dead months

The biggest money mistakes (and how to skip them)

BONUS: Master Your Money — the 5-part system to keep what you earn

BONUS: Build a Brand With a Camera — my marketing superpower

It's not just a book. Every chapter ends with a QR code — scan it and I sit down with you, face to face, and tell you the truth behind it. The book gives you the plan. The videos give you me.

Who it's for: If you've got the fire — if you love the craft and dream of building something that's truly your own — this is for you.

Format: Instant PDF download (phone, tablet, or computer), with the companion video series included.

By Alessio Lacco — AVPN-Certified Pizzaiolo, Owner of Atlanta Pizza Truck.

"Take my expensive lessons for free, and go build something that lasts."

👉 First 100 readers get it for $14.99 with code FIRST100. After that, $29.99.